Hi. I'm Sara. People say I'm creative and organized, which works for me because I'm passionate about creativity and organization.
I like to simplify. Simplification can be beautiful.
I like to save people time...and money.
I like to make people smile.
I spoke at the Confab 2016 content strategy coference.
I ran my own professional organizing business from 2007 to 2014.
I've acted in about 30 shows.
I've been to Zimbabwe.
Project management, digital content strategy, website and print content management, communications, writing, editing, proofreading, social media, UX, image selection, vendor management, public speaking, Mac and PC, Microsoft Office (Word, Excel, Outlook, PowerPoint, SharePoint), Dreamweaver, Sitefinity CMS, HTML, PhotoShop Elements, Adobe Experience Manager (DAM), Ariba, SAP, Siteimprove, Google Analytics
July 2017-present: Campbell’s Soup Company, Camden, NJ
As the Marketing Technology Operations Manager in the Marketing Services department, I manage projects, documentation, and communication with vendors and end users of marketing technology systems (including digital asset management and artwork workflow software) across business units in the United States, Canada, and Australia.
July 2011-July 2017: International Literacy Association, Newark, DE
Within the first two months as Content Manager, Online Magazine, I launched the new Reading Today Online blog/news website in conjunction with the launch of a new member magazine. I acquired submissions from internal and external contributors, entered them into the CMS, and tracked them with Google Analytics. In January 2013, I was promoted to Editor and Content Manager and continued to manage Reading Today Online as well as acting as managing editor for the Reading Today print magazine and coordinating social media posts. I was promoted to Web Content Manager in July 2014 to manage the migration of an outdated website (with over 1,000 webpages) to a new mobile-responsive website with improved search as part of a company rebranding and name change. I presented at the 2016 Confab content strategy conference and was featured in a Content Science article.
July 2004-August 2007: Delaware County Library System, Media, PA
As Public Relations and Grants Coordinator, I worked with stakeholders at system headquarters and 28 county libraries to manage the content and coding of the website, wrote and disseminated over 100 press releases, composed over a dozen grant proposals, and obtained grants ranging from $500 to $50,000.
July 1999-February 2004: Shakespeare Theatre Company, Washington, DC
I was promoted from intern to Web Editor and revamped and maintained the website (with over 2,000 webpages), streamlined archival processes for publications and show photography, and assisted with press release dissemination and marketing projects.
BA in Communication and Theatre, Minor in Information Systems, McDaniel College